Corporate setups for small businesses

BCSG is a business cloud apps broker offering a platform to big companies (in telecom & banking sectors) to help them give their customers access to valuable business applications

The challenge

Having grown quickly and more tactically than strategically, the company found itself in a difficult situation:

Fire fighting (projects), short-term vision/roadmap (products), low conversion/retention rates (end users) affected the scope and quality of the UX Design team efforts.

The approach

The presentation below describes the platform project I lead, which resulted in a shift in product strategy, sales and marketing approaches and ultimately customers relationships.