Corporate setups for small businesses
BCSG is a business cloud apps broker offering a platform to big companies (in telecom & banking sectors) to help them give their customers access to valuable business applications
Having grown quickly and more tactically than strategically, the company found itself in a difficult situation:
Fire fighting (projects), short-term vision/roadmap (products), low conversion/retention rates (end users) affected the scope and quality of the UX Design team efforts.
The presentation below describes the platform project I lead, which resulted in a shift in product strategy, sales and marketing approaches and ultimately customers relationships.
4 June 2022