Prismea
Revolutionising research lab efficiency
A next-gen Laboratory Information Management System (LIMS)
— When Prismea approached me, they were at a crossroads. Months of development on a sample management app had yielded little interest from potential clients. With resources dwindling and time running out, I was brought in to breathe new life into their vision and uncover hidden opportunities for value creation.
SERVICES
Product Strategy, User Research, UI/UX, Design System
Project Overview
In the high-stakes world of research laboratories, efficiency and compliance are paramount. Our mission was clear: develop a digital platform that would tackle the key challenges of resource management, workflow optimisation, and regulatory adherence head-on.
This project was a tale of two parts. First, we needed to craft a compelling value proposition and product strategy. Then, we had to bring that vision to life through meticulous product definition, design, and implementation.
The journey began with deep dives into the minds of clients, prospects, and industry experts, peeling back the layers of complexity surrounding research lab operations.
Approach
Stepping into the lab.
To truly innovate, we had to immerse ourselves in the world of our users. We alternated between engaging practitioners, managers, and owners across laboratories of all sizes, and scrutinising the competitive landscape and industry trends. This dual focus allowed us to paint a comprehensive picture of the challenges and opportunities that lay ahead.
Our design process kicked off with an extensive discovery phase. We dissected the competitive landscape and unearthed invaluable insights into the preferences and behaviours of our target audience. This foundation informed the creation of detailed wireframes and prototypes, which we refined through iterative feedback and rigorous usability testing.
Process
Designing for the extreme.
One of our most crucial realisations came when considering the extreme conditions our users face. We asked ourselves, "How would someone doing an inventory of a -40°C freezer conveniently use our product?" This question became a north star, guiding our design decisions and ensuring we created a truly user-centric solution.
We had to consider how someone doing an inventory of a -40°C freezer would conveniently use our product
Deliverables
Bringing the vision to life
Throughout the process, we remained laser-focused on optimising the platform for various user workflows and contexts. Our guiding principles were "signal over noise" and "contextuality of content," ensuring that users could access the right information at the right time, regardless of their role or environment.
Product Images
"The Prismea team agility and commitment meant that we were able to move quickly, implement our learnings as they came in and continuously aim for better." — Frederic Marc
Achievements
"Frederic was super professional, very skilled, and fun to work with. From helping with vision, strategy, down to the pixels and our design system, he had a massive positive impact on what we were able to achieve and how we achieved it."
— Dr Mark Preston, CEO of Prismea
Our design system and focus on component reusability enabled a small team of three full-stack engineers to build the platform in a matter of weeks. The product's reception exceeded expectations, with increased adoption and recommendations from the notoriously discerning user base of medical and health professionals.
In the end, what began as a struggling sample management app transformed into a game-changing LIMS solution, poised to redefine efficiency and compliance in research laboratories across the industry.
Product adoption
Contract win rate
