studiologie
./ CREATIVE
Connecting strategy, systems, and technology for transformative growth
Connecting strategy, systems, and technology for transformative growth
Design leader with 20+ years guiding organisations to success. Balances strategic vision with hands-on UX/UI, research, and product expertise. Drives innovation by aligning user needs with business goals across diverse platforms.
I've partnered with these organisations to deliver transformative experiences.
SELECTED PROJECTS
loveholidays
Reimagining travel brand for growth
An online travel agent transformation and market expansion
Prismea
Revolutionising research lab efficiency
A next-gen Laboratory Information Management System (LIMS)
Vitaccess
Enhancing patient and carer engagement
Elevating Research through enhanced user experiences
Aquavie
Where luxury meets healing
A digital transformation for a multi-award winning boutique spa
creative expertise
Transforming organisations through strategic design leadership, systems thinking, and AI integration
01 ——
Strategic Design Leadership
Fractional and embedded design leadership for scaling organisations. Building high-performing teams, establishing design practices, and driving strategic transformation through human-centered design principles.
TEAM SCALING
DESIGN OPERATIONS & SYSTEMS
STRATEGIC TRANSFORMATION
02 ——
AI Integration & Innovation
Implementing intelligent design workflows and AI-powered solutions that enhance customer experience and operational efficiency. From predictive analytics to automated systems, leveraging cutting-edge technology for meaningful impact.
AI-POWERED USER EXPERIENCES
INTELLIGENT AUTOMATION
PREDICTIVE ANALYTICS
03 ——
Systems Thinking
Creating cohesive design systems and frameworks that scale seamlessly across products and markets. Establishing design principles, accessibility standards, and decision-making frameworks for sustainable growth.
DESIGN SYSTEMS & STANDARDS
ACCESSIBILITY & INCLUSION
CROSS-PLATFORM CONSISTENCY
04 ——
Research & Behavioural Analysis
Understanding user needs through ethnographic research, behavioural analysis, and data-driven insights. Translating complex user behaviours into actionable design strategies that drive engagement and conversion.
ETHNOGRAPHIC RESEARCH
BEHAVIOURAL ANALYSIS
DATA-DRIVEN INSIGHTS
05 ——
Technical Leadership
Bridging design and engineering through hands-on technical expertise. From modern design tools to front-end development, ensuring strategic vision translates into exceptional digital experiences.
MODERN DESIGN TOOLS
FRONT-END DEVELOPMENT
DESIGN-TO-DEVELOPMENT HANDOFF
Kind words
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
studiologie
./ CREATIVE
Connecting strategy, systems, and technology for transformative growth
Connecting strategy, systems, and technology for transformative growth
Design leader with 20+ years guiding organisations to success. Balances strategic vision with hands-on UX/UI, research, and product expertise. Drives innovation by aligning user needs with business goals across diverse platforms.
Drawing from diverse foundations in design, law, mathematics, and physics, my career spans research, design, and development. Driven by a fascination with psychology and a passion for experimentation, I lead global teams and spearhead transformative brand initiatives across B2B, B2C, marketplace, and SaaS models.
My work extends from commercial scale-ups to social impact organisations, where I apply human-centred design principles to tackle complex challenges and create meaningful change.
Based in London
20:54
(BST)
I've partnered with these organisations to deliver transformative experiences.
SELECTED PROJECTS
loveholidays
Reimagining travel brand for growth
An online travel agent transformation and market expansion
Prismea
Revolutionising research lab efficiency
A next-gen Laboratory Information Management System (LIMS)
Vitaccess
Enhancing patient and carer engagement
Elevating Research through enhanced user experiences
Aquavie
Where luxury meets healing
A digital transformation for a multi-award winning boutique spa
creative expertise
Transforming organisations through strategic design leadership, systems thinking, and AI integration
01 ——
Strategic Design Leadership
Fractional and embedded design leadership for scaling organisations. Building high-performing teams, establishing design practices, and driving strategic transformation through human-centered design principles.
TEAM SCALING
DESIGN OPERATIONS & SYSTEMS
STRATEGIC TRANSFORMATION
02 ——
AI Integration & Innovation
Implementing intelligent design workflows and AI-powered solutions that enhance customer experience and operational efficiency. From predictive analytics to automated systems, leveraging cutting-edge technology for meaningful impact.
AI-POWERED USER EXPERIENCES
INTELLIGENT AUTOMATION
PREDICTIVE ANALYTICS
03 ——
Systems Thinking
Creating cohesive design systems and frameworks that scale seamlessly across products and markets. Establishing design principles, accessibility standards, and decision-making frameworks for sustainable growth.
DESIGN SYSTEMS & STANDARDS
ACCESSIBILITY & INCLUSION
CROSS-PLATFORM CONSISTENCY
04 ——
Research & Behavioural Analysis
Understanding user needs through ethnographic research, behavioural analysis, and data-driven insights. Translating complex user behaviours into actionable design strategies that drive engagement and conversion.
ETHNOGRAPHIC RESEARCH
BEHAVIOURAL ANALYSIS
DATA-DRIVEN INSIGHTS
05 ——
Technical Leadership
Bridging design and engineering through hands-on technical expertise. From modern design tools to front-end development, ensuring strategic vision translates into exceptional digital experiences.
MODERN DESIGN TOOLS
FRONT-END DEVELOPMENT
DESIGN-TO-DEVELOPMENT HANDOFF
Kind words
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
studiologie
./ CREATIVE
Connecting strategy, systems, and technology for transformative growth
Connecting strategy, systems, and technology for transformative growth
Design leader with 20+ years guiding organisations to success. Balances strategic vision with hands-on UX/UI, research, and product expertise. Drives innovation by aligning user needs with business goals across diverse platforms.
Drawing from diverse foundations in design, law, mathematics, and physics, my career spans research, design, and development. Driven by a fascination with psychology and a passion for experimentation, I lead global teams and spearhead transformative brand initiatives across B2B, B2C, marketplace, and SaaS models.
My work extends from commercial scale-ups to social impact organisations, where I apply human-centred design principles to tackle complex challenges and create meaningful change.
Based in London
20:54
(BST)
I've partnered with these organisations to deliver transformative experiences.
SELECTED PROJECTS
loveholidays
Reimagining travel brand for growth
An online travel agent transformation and market expansion
Prismea
Revolutionising research lab efficiency
A next-gen Laboratory Information Management System (LIMS)
Vitaccess
Enhancing patient and carer engagement
Elevating Research through enhanced user experiences
Aquavie
Where luxury meets healing
A digital transformation for a multi-award winning boutique spa
creative expertise
Transforming organisations through strategic design leadership, systems thinking, and AI integration
01 ——
Strategic Design Leadership
Fractional and embedded design leadership for scaling organisations. Building high-performing teams, establishing design practices, and driving strategic transformation through human-centered design principles.
TEAM SCALING
DESIGN OPERATIONS & SYSTEMS
STRATEGIC TRANSFORMATION
02 ——
AI Integration & Innovation
Implementing intelligent design workflows and AI-powered solutions that enhance customer experience and operational efficiency. From predictive analytics to automated systems, leveraging cutting-edge technology for meaningful impact.
AI-POWERED USER EXPERIENCES
INTELLIGENT AUTOMATION
PREDICTIVE ANALYTICS
03 ——
Systems Thinking
Creating cohesive design systems and frameworks that scale seamlessly across products and markets. Establishing design principles, accessibility standards, and decision-making frameworks for sustainable growth.
DESIGN SYSTEMS & STANDARDS
ACCESSIBILITY & INCLUSION
CROSS-PLATFORM CONSISTENCY
04 ——
Research & Behavioural Analysis
Understanding user needs through ethnographic research, behavioural analysis, and data-driven insights. Translating complex user behaviours into actionable design strategies that drive engagement and conversion.
ETHNOGRAPHIC RESEARCH
BEHAVIOURAL ANALYSIS
DATA-DRIVEN INSIGHTS
05 ——
Technical Leadership
Bridging design and engineering through hands-on technical expertise. From modern design tools to front-end development, ensuring strategic vision translates into exceptional digital experiences.
MODERN DESIGN TOOLS
FRONT-END DEVELOPMENT
DESIGN-TO-DEVELOPMENT HANDOFF
Kind words
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager
A great experience working with Frederic, who is an expert in his field, in particular his knowledge of patient/user-centric usability and accessibility.
Jon Spinage
Chief Technology Officer
We had the delight of working with Frederic on DMWF Global. An expert in his field. His relaxed and calm nature on stage making our audience at DMWF Global enthused to learn more.
Isabelle Easton
Cross Series Conference Producer
Frederic has an amazing ability to grasp new concepts and industries extremely quickly. I would recommend him to anyone that needs a UX expert.
Ricky Lakhani
Chief Product Officer
Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
Neil Campbell
Chief Strategy Officer
Frederic blends business acumen, technical savvy, and design expertise to help non-profit organisations like ours stay creative and find timely, relevant solutions.
Leandra Box
Deputy Chief Executive
Frederic is a dynamic and proactive designer who has the ability to adapt to new techniques, yet maintains a mastery of all the tools needed to create best-in-class experiences.
Graeme Cole
Digital & Social Media Manager