Studiologie

I help organisations make complex, data-heavy and AI-enabled products that people can understand and trust.

I’m Frédéric Marc, and Studiologie is my independent practice. Most engagements begin with a version of the same request: help us work out what we actually need. I start below the surface, with who a system is for, what it should be expected to do, and where the people building it quietly disagree. The aim is one shared picture of where things stand and where they should go, clear enough for a whole organisation to move from.

Selected work

Leading design teams

  1. 2026 to now

    Head of Product Design, Bolt

    Design for the Delivery vertical, across food, merchant and courier products.

  2. 2021 to 2025

    Director of Design and Research, loveholidays

    Built the design, content and research function, and led the brand and product work as the company moved from underdog to market challenger.

  3. 2015 to 2021

    Product Design Director, Medidata

    Software for clinical trials, a regulated field where the data is the evidence. Built the London and San Francisco design teams and grew the one in New York.

  4. 2014 to 2015

    Head of Experience Design, BCSG

    Built the experience design team from scratch and cut B2B customer onboarding time by 70 per cent.

On the desk

  • Essay

    What the screen owes

    Design quality stays an argument about taste until an organisation agrees what each moment owes the person using it.

  • Essay

    When the surface comes loose

    What we are actually trusting when we trust a system we do not understand.

  • Essay

    Fragmentation and flattening

    Two opposite failures produce the same symptom: no one agrees what the brand is. The costly mistake is treating them as one.

Four lenses

Products are where systems become usable. People are where systems become lived. Evidence is how systems learn. Organisations are what allow systems to hold.