Aquavie
Where Luxury Meets Healing
A digital transformation for a multi-award winning boutique spa
— In the heart of Tonbridge, nestled near its historic castle, lies Aquavie - a sanctuary of wellness and rejuvenation. But even the most serene oases face the winds of change. Elizabeth, owner of Aquavie, reached out with a challenge: How could Aquavie elevate its presence, forge strategic partnerships, and gain industry recognition while preserving its core mission of creating unique, deeply nourishing spa experiences?
SERVICES
Branding, UX/UI, marketing strategy, SEO
The journey begins
Our mission was clear yet complex. We needed to increase brand awareness, secure partnerships with top suppliers, and boost customer satisfaction.
This wasn't just about a digital facelift; it was about crafting a holistic experience that would resonate both online and offline. We faced the challenge of modernising Aquavie's digital presence while preserving its unique essence of tranquility and healing.
Our goal was to create a seamless journey from the first online interaction to the moment a client stepped into the spa, setting the stage for a truly transformative experience.
Crafting the experience
Visiting the location by Tonbridge Castle
Before we could transform Aquavie, I had to immerse ourselves in its world.
I explored the nuances of the spa industry, analysing trends and regional differences. I listened to the stories of customers and non-customers alike, understanding their desires and pain points. But perhaps most crucially, I turned my attention to the heart of Aquavie - its staff. Their insights, aspirations, and connection to the brand became the compass for our journey.
Process
The project was a delicate dance of exploration and validation. We iterated constantly, always keeping the essence of Aquavie at the forefront: spirituality, healing, and self-discovery.
The task required a delicate balance between innovation and tradition, ensuring that every digital touchpoint reflected the same level of care and attention to detail that Aquavie's clients experienced in person.
"The logo and simplicity of the visual elements were key to creating the image of a premium brand which cares about how people feel."
Deliverables
The impact was profound. Aquavie's customer satisfaction soared, and their client lifetime value saw a significant uplift. But perhaps the most telling sign of success came in 2024 when Aquavie clinched the prestigious Phorest Client Experience Award.
Our work extended beyond pixels and code. We reimagined Aquavie's in-store experience and merchandising, ensuring that every touchpoint reflected the brand's renewed vision.
Product Images
"Elizabeth is such an amazing person. Working with her and her team at Aquavie was an enjoyable experience." — Frederic Marc
Achievements
Frederic brought in an overwhelming amount of expertise in design, marketing and technical skills. He not only sorted out the rebranding, the app design and a pragmatic marketing plan, but also helped us figure out (and simplify) the many systems and platforms we were using.
Elizabeth Caroline - Owner
The impact was profound. Aquavie's customer satisfaction soared, and their client lifetime value saw a significant uplift. But perhaps the most telling sign of success came in 2024 when Aquavie clinched the prestigious Phorest Client Experience Award.
Today, Aquavie stands not just as a spa, but as a beacon of what's possible when tradition meets innovation. It's a testament to the power of storytelling, user-centric design, and a unwavering commitment to wellness. As we look to the future, one thing is clear: Aquavie's story is far from over. It's a continuous journey of growth, healing, and transformation - one luxurious experience at a time.
CSAT uplift
CLTV uplift
